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The Secret Language of Cocktails

Your cocktail says something about you. For instance, ordering a martini says you appreciate the finer things in life, ordering a gin and tonic says...

Ten Greatest Alcohol Icons of All Time

The Striding Man All Dressed Up and Somewhere to Go Johnnie Walker Scotch Whisky Johnnie Walker's first foray into print advertising left something to be desired: the...

When Booze Ads Go Bad

I've Trained It to Go Right for the Eyes. Probably the only instance in advertising history where the customer is menaced with a bird of...

What Extinct Tastes Like

I've never really been “into” Scotch. Scotch tends to make people make snooty noises, makes them swirl their drink and discuss the “bouquet of flavors,”...

The Art Of The Shot

"Let’s do a shot." Are there four words in the drunkard’s vocabulary more heartening than those? Four simple words, yet so packed with drama and...
Jack Daniels

You Don’t Know Jack Daniel

As most savvy drinkers are by now aware, Jack Daniel’s Old No. 7 is no longer with us. It has been knifed in the...
Van Gogh

Drinking with Van Gogh

My guest arrived early. A mere nine days after I'd placed my order with an online absinthe supplier, my package—deftly slipping through the hands of...
In Praise of the Liquor Cabinet

In Praise of the Liquor Cabinet

“Hospitable” was once a high-ranking compliment, one of the nicest things you could say of people, redolent of all sorts of related traits like...

Absinthe: The Return of the Green Faerie

“Ah! the Green Goddess! What is the fascination that makes her so adorable and so terrible?”—Aleister Crowley Absinthe arrived at its station as the toast...

I Am Rotgut Man

Give me the worst bourbon you got. No, I don’t want to hear the speech the Maker’s Mark rep taught you, I want what...