DISCLAIMER: Having not tasted this whiskey, I will temper my judgement until if/when Patchez (or someone else?) reviews the actual product. But the following underscores my skepticism, which suggests that much -- if not most -- of this brave new world of white whiskey distilling and sales is focused on gouging frat-boys, hipsters and other marks who wanna believe they're walking on the wild side by drinking some "real" moonshine and will overpay for not-so-high-proof, un-aged whiskey.
"XXX Shine" (in the macho hillbilly jug!) http://shinewhiskey.com/index.php
Another "legal moonshine" company, you'll find the words "moonshine" and "shine" sprinkled about their site. Clicking on the "Our Whiskey" heading, you can read suggestive insinuations that Philadelphia and/or Pennesylvania is where the best quality moonshine was made before and during Prohibition, and, by implication of XXX Shine recently entering the market, today as well. Below is an excerpt:
"The one time capitol of the United States, Philadelphia Pennsylvania is now the capitol of moonshine consumption * Not only that, Philadelphia has begun crafting its very own! Not since the days before Prohibition was 'legal' moonshine distilled in these parts. Might that old pipeline of contraband hooch from Virginia (I-95N) become obsolete within a few days of the release of XXX SHINE Whiskey?"
"It's often thought, incorrectly, that Virginia and North Carolina made all the moonshine during Prohibition. Yes, those states did and, to some extent, still do provide a large volume of the spirit sold within our borders. But if your quest during Prohibition was quality over quantity, then only Pennsylvania would fit the bill."
* Chasing The White Dog, by Max Watman
Under the same "Our Whiskey" heading, you'll also see that they claim "no bullshit" and "high proof"...except that nowhere on their site, other than by squinting at the jug on their home page (or by clicking on the links to retailers under the "Purchase" heading), can you glean any factual info on the "high proof" of this "moonshine." So...after squinting at the jug...WOW!...how does a whopping 88.8 proof (44.4% abv) tickle your "high proof" fancy?
Holding true to their "no bullshit" philosophy and practice, this company attests to receiving critical acclaim from the likes of The Wall Street Journal, Time Magazine, Oprah Magazine, GQ and others. But -- surprise! surprise! -- they offer no direct quotes from, links and/or any article date/issue directions to, such acclamations. Under the "News" heading, they DO offer links to reviews in the Philly Inquirer and Philly City Paper...however, clicking on either of these links sends you to -- oopsy-daisy -- a NOT FOUND page. No bullshit, indeed.
Finally, of course, they have "gear" for sale (with it's own menu heading, natch)...a logo-emblazoned gangsta/biker-style bandana and a be-logoed 2oz shot glass...seductively posed with a hairy armed, fully tatted-out manly-man holding a glass of the house hooch. Jack D*aniels would be SO proud.
The Penn Liquor Control Board offers this libation for $25/750ml
"Oh, Jason...it's SO exciting to be drinking REAL Philadelphia moonshine with you. So, ur-uh...would you like to come back to my dorm room?"